Marketing
Marketing that gives you a real advantage.
Marketing that gives you a real advantage.
We utilize cutting-edge technology to market your home across multiple channels to ensure your home is seen by as many buyers in your market as possible. From marketing materials to the latest digital tools, we will custom design the perfect plan for you.
In addition to professional, high definition photos, we'll use both drone and twilight photography when appropriate. These techniques help to truly capture the uniqueness of your home and showcase it in all of its glory. Because of our beautiful professional photography, our listings are often featured in local, national, and international publications.
More and more, your first “showing” happens online and on mobile phones! According to the National Association of Realtors®, over 90% of prospective home buyers start their search online. The excitement for your property starts with your custom digital domain featuring professional photography and our detailed and targeted messaging. Your property will have its own personalized digital experience that is fully adaptive and responsive, and will keep your home up to date and on the top of listings for potential buyers.
Listing syndication maximizes a home’s exposure and a brokerage’s online presence. We give your home the most exposure by syndicating your listing from the MLS to over 100+ top-rated sites with thousands of unique visitors every day and millions of page views every month.
Targeted digital marketing and email marketing are often the most effective method of gaining exposure. Our adaptive and responsive digital marketing tools keep your property in front of potential buyers and their brokers. The reach of social media is also a tremendous asset to generate excitement and engage buyers.
And we want to tell yours. We don't just list attributes, number of beds, and number of baths. Your home is so much more than that! We allow prospective buyers to immerse themselves in the beauty of your home. Our in-house marketing team creates custom brochures and includes professional photography to bring the special features of your home to life.
We work closely with every brokerage in our marketplace and leverage these relationships to ensure your home is an attractive option for all buyers. Selling a home requires cooperation and collaboration with all brokers connected to every buyer searching for a home.
Through our partnership with Compass Real Estate, we are part of a network of over 25,000 of the top agents across 300+ offices in 150+ cities, which provides expanded national and international exposure for our valued clients, sales associates, and listings.
Compare your home to nearby properties similar in square footage, amenities, and more. With the Collections tool, we can stay on the pulse of market activity and collaborate with one seamless tool.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Prepare your home for sale with updates like fresh paint, landscaping, or kitchen updates, and Compass will front the cost. You’ll pay back the cost of services upon closing. No upfront costs or interest—ever.
Create interest and buzz around your listing before it officially hits the market by listing your home as a Coming Soon on compass.com.
Through a hand-crafted newsletter, Compass Curated, and a specialized periodical, Curated Magazine, luxury listings from across the country are sent to a growing network of top Compass agents, selected external agents with luxury.
The Luxury Division at Compass was developed to elevate the level of support, enhance the aesthetic of marketing elements, and embolden the presence of exclusive properties. Through the Luxury Division, Compass agents are granted access to an extensive suite of integrated offerings geared toward creating intricate yet impactful exposure for luxury listings within the marketplace. From the preparation, to the promotion, and the ultimate sale of a luxury property, all aspects are curated to meet the standard luxury commands.
